Butler's Brewery is supplying the bottled ale - known as Alex Ale xxx - for the stage play based on the popular Daily Telegraph cartoon character.  Butlers is providing 3,000 bottles of Ale xxx to the Arts Theatre in London's West End.  The show stars Robert Bathurst, famous for his David character in 'Cold Feet, as Alex.  Click on the links below to find out more...

Read newspaper clipping and details about the play

Read cartoon about the play